 |  |  |  |  |
Microsoft and Yahoo change search agreement
| |||||||||
|
Microsoft and Yahoo change search agreement
| | |||||||
 |
 |
| | Thread Tools |
20th April 2015, 10:40
| #1 |
| [M] Reviewer  Join Date: May 2010 Location: Romania
Posts: 148,500
 |  Microsoft and Yahoo change search agreement Software giant Microsoft and foundering search engine Yahoo have amended a 2009 search partnership, so that Yahoo has more control over how search results are displayed on desktops and mobile devices. The 10-year search partnership, crafted by former Microsoft CEO Steve Ballmer and former Yahoo CEO Carol Bartz, allowed the companies to amend or terminate it after five years. Under the old rules Microsoft controlled how Bing displayed search results on Yahoo websites accessed on PCs. Microsoft will now own the ads delivered from its own Bing Ads platform. Yahoo was responsible for sales for Bing search ads. Microsoft and Yahoo plan to transition sales responsibilities starting this summer. http://www.techeye.net/business/micr...arch-agreement |
|  |
|
Similar Threads | ||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| Yahoo's Android home screen adds search outside of the US | Stefan Mileschin | WebNews | 0 | 16th February 2015 05:43 |
| Yahoo will be Firefox's default search engine for the next five years | Stefan Mileschin | WebNews | 0 | 20th November 2014 10:46 |
| Yahoo reportedly set to surface Yelp reviews in search results | Stefan Mileschin | WebNews | 0 | 10th February 2014 08:03 |
| Yahoo search gets safer with automatic encryption | Stefan Mileschin | WebNews | 0 | 23rd January 2014 07:56 |
| Yahoo Japan makes the search function a lot more ‘tangible’ | Stefan Mileschin | WebNews | 0 | 19th September 2013 08:05 |
| Yahoo gives search a redesign, unveils Google-esque nav bar | Stefan Mileschin | WebNews | 0 | 6th June 2013 08:22 |
| Yahoo, Microsoft search deal is not working | Stefan Mileschin | WebNews | 0 | 13th February 2013 13:23 |
| 18-month beatdown: Google search crushing Microsoft, Yahoo | jmke | WebNews | 0 | 14th August 2008 10:41 |
| Microsoft agrees to change Vista desktop search | Sidney | WebNews | 0 | 20th June 2007 15:29 |
| Yahoo throws in the search towel | jmke | WebNews | 0 | 24th January 2006 20:30 |
| Thread Tools | |
| |
