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Microsoft gets out of display advertising and mapping Microsoft gets out of display advertising and mapping
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Microsoft gets out of display advertising and mapping
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Old 1st July 2015, 09:04   #1
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Default Microsoft gets out of display advertising and mapping

Software giant Microsoft has decided that it has had enough of the display advertising business and is giving it to AOL to sort out.

Instead Microsoft will focus on its growing search advertising business based around its Bing search engine.

Microsoft, which employs hundreds of people in its display ad business around the world, said those employees would be offered the chance to transfer to AOL and that it was not making any layoffs.

Microsoft’s MSN web portal and Bing, have lost more than $10 billion over the past five years. Chief Executive Satya Nadella has said Bing will turn a profit next fiscal year.

“Today’s news is evidence of Microsoft’s increased focus on our strengths: in this case, search and search advertising and building great content and consumer services,” said Microsoft in a statement.

http://www.techeye.net/business/micr...ng-and-mapping
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