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|17th February 2014, 08:03||#1|
Join Date: May 2010
Microsoft blokes more manly than Apple fanboys
The fruit themed purveyor of expensive toys to the ignorant, Apple, is having image problems. According to a recent survey, real men do not buy iPhones.
A new study into the changing role of men and buying habits discovers that Microsoft resonates more strongly with men of all ages than any other brand.
The study by consumer insights company Annalect, published this week, polled the opinions of over 1,500 US adults (751 men and 758 women) across three age categories: 18-32, 33-49 and 50+.
When asked to pick their favourite brands from a list, only 33-to-49-year-old men did not make Microsoft their top pick. Microsoft was second behind Nike, but Microsoft always beat Apple.
Apple was the third most popular brand among participants aged 49 or under and fifth most popular for those aged 50+, not just behind Microsoft, but behind Levi's, Coca-Cola and McDonald's too. In other worlds a real man would wear skinny jeans, drink coke, and tuck into a McDonalds before they were seen holding an iPhone.
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