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In a bit of news that is a sign of the times, this week Logitech announced that it had completed its exit from the OEM mouse business. The company no longer sells OEM mice, which for a long time accounted for a large portion of Logitech’s revenue. Instead the company will continue to focus on new categories of premium products for retail markets.

Logitech was among the first companies to mass-produce computer mice back in the eighties. For decades, its mice were supplied with PCs made by various manufacturers and for a long time Logitech’s brand was synonymous to pointing devices. In fact, Logitech’s U96 is among the world’s most famous optical mice since it was bundled with millions of PCs. However, a lot has changed for Logitech in recent years. As sales of desktop PCs began to stagnate in the mid-2000s and the competition intensified, OEM margins dropped sharply. At some point, OEM business ceased to make sense for Logitech: there was no growth and profitability was minimal.

http://www.anandtech.com/show/9984/l...m-mouse-market

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