| ||Thread Tools|
|1st June 2012, 09:06||#1|
Join Date: May 2010
Jobs absolutely hated the Apple iMac
It seems that when Steve Jobs was signing off on the iMac his marketing genius might have been out to lunch.
In an excerpt from his upcoming book published by the Sydney Morning Herald, Kevin Segall, the bloke behind the "Think Different" campaign said that he had a devil of a job telling Jobs that his suggested name for a new Apple computer was rubbish.
Jobs insisted that the name should be MacMan, you know like PacMan only with an M.
Jobs invited everyone to a meeting to see the computer, then whipped a gray sheet off the device to reveal the computer that would put Apple back on the map.
Segall claimed that the group apparently let out a collective "holy cow" because it shattered every idea of what computers were supposed to look like and no-one appeared to have any sense of perspective.
It was a colourful one-piece computer that showed off its inner circuitry through a semitransparent shell. Hooray.
But the problem was what name to call this revolution in computing and Segall recounts Steve Jobs saying to the group, "We already have a name we like a lot, but I want you guys to see if you can beat it. The name is 'MacMan'".
Segall suggested iMac but that was not a hit with Jobs. It took a few attempts and a Chinese burn before he woould stray from his treasured MacMan name.
Apparently he refused to accept it until he had seen the new name silk-screened onto the model of the computer to see how it looked.
After that he stuck I in front of everything.
|Thread||Thread Starter||Forum||Replies||Last Post|
|G.SKILL Announces 32 GB Laptop Memory Kit for Apple iMac 2011||Stefan Mileschin||WebNews||0||9th April 2012 08:07|
|Steve Jobs, co-founder of Apple, has passed away at 56||Stefan Mileschin||WebNews||0||6th October 2011 08:17|
|27-inch Apple iMac Review (2011)||jmke||WebNews||0||27th May 2011 15:45|
|Apple: iMAC Windows Benchmarks Revealed||jmke||WebNews||0||7th April 2006 13:03|
|Apple Makes the Switch: iMac G5 vs. iMac Core Duo||jmke||WebNews||0||2nd February 2006 11:48|
|Apple Makes the Switch: iMac G5 vs. iMac Core Duo||Sidney||WebNews||1||31st January 2006 05:54|
|Apple iMAC G5 Case Cooling Mod||Sidney||WebNews||0||3rd August 2005 07:07|
|Apple iMac G5: How To Install More Memory||Sidney||WebNews||0||29th June 2005 21:29|
|Clensing the Apple: iMac Conversion||jmke||WebNews||0||10th January 2005 10:43|