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Intel Ushers in 'A New Era of Computing' with Ultrabook Campaign Intel Ushers in 'A New Era of Computing' with Ultrabook Campaign
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Intel Ushers in 'A New Era of Computing' with Ultrabook Campaign
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Old 5th April 2012, 07:20   #1
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Default Intel Ushers in 'A New Era of Computing' with Ultrabook Campaign

Intel Corporation's biggest marketing campaign in nearly a decade kicks off this week with television commercials, online experiences and print ads that the company is hailing as "cinematic and epic."

The multi-faceted global campaign, called "A New Era of Computing," is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, the campaign is the largest marketing spend for the company since launching Intel Centrino in 2003.

http://www.techpowerup.com/163590/In...-Campaign.html
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