It appears you have not yet registered with our community. To register please click here...

Go Back [M] > Madshrimps > WebNews
Intel trademarks the letter i at last Intel trademarks the letter i at last
FAQ Members List Calendar Search Today's Posts Mark Forums Read

Intel trademarks the letter i at last
Thread Tools
Old 18th April 2014, 06:38   #1
[M] Reviewer
Stefan Mileschin's Avatar
Join Date: May 2010
Location: Romania
Posts: 114,327
Stefan Mileschin Freshly Registered
Default Intel trademarks the letter i at last

After years of planning, and a failed court case, the fashion bag maker Intel has finally worked out a way of trademarking the letter i.

The company which was famous for unsuccessfully taking people to court in the 1990s for using the letter i in their company name or products has finally worked out a way to do it.

According to Creative Review, Dalton Maag has worked with design agency Red Peak to create technology company Intel's first ever proprietary typeface, Intel Clear.

Apparently Intel Clear works on all writing systems and on any media platform and can be used in Latin, Greek and Cyrillic styles in a range of weights, and the typeface will eventually be applied to all Intel communications in every language. We guess that will include Double Dutch and management-speak which is the favoured language of the PR department.

Red Peak said that it felt Chipzilla needed a font that would work just as well on tablets as billboards.

Dalton Maag creative director Bruno Maag said that Intel needed a brand font with personality which could be "read by a five year old as much as by an 80 year old, used in small, large, in print, on screen and on devices that haven't even been invented yet".

However the upside for all of this is that if anyone uses it without Intel's permission they could be sued for breaching trademarks.
Stefan Mileschin is offline   Reply With Quote

Similar Threads
Thread Thread Starter Forum Replies Last Post
Apple trademarks new FaceTime logo, settles on green Stefan Mileschin WebNews 0 1st July 2013 08:21
Editor's Letter: PlayStation next Stefan Mileschin WebNews 0 25th February 2013 07:23
Apple trademarks big shop front windows Stefan Mileschin WebNews 0 31st January 2013 08:53
Smell and touch to become recognised trademarks in Taiwan Stefan Mileschin WebNews 0 21st June 2012 06:56
Nintendo trademarks 'Zii' over in Japan, Creative is like 'zaywha?' jmke WebNews 0 15th December 2009 14:15
Letter path of hard drive screwed up help mentalcrisis00 Hardware/Software Problems, Bugs 2 26th February 2007 18:23
A Farewell Letter to AMD jmke WebNews 1 11th December 2006 18:11
Drive letter change 187(V)URD@ General Madness - System Building Advice 8 3rd November 2005 15:36
Dan's Letter - CPU giblets Sidney WebNews 1 25th October 2004 16:04
HD drive letter TeuS Hardware/Software Problems, Bugs 2 28th December 2002 22:13

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

All times are GMT +1. The time now is 16:46.

Powered by vBulletin® - Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO