The Intel Ivy Bridge (Core i7 3770K) Review
 

The times, they are changing. In fact, the times have already changed, we're just waiting for the results. I remember the first time Intel brought me into a hotel room to show me their answer to AMD's Athlon 64 FX—the Pentium 4 Extreme Edition. Back then the desktop race was hotly contested.

http://www.anandtech.com/show/5771/t...7-3770k-review