HTC: we won't delve into low-end smartphones in the near future

Stefan Mileschin · 14th June 2012, 08:26

If you were hoping that HTC would dip into the realm of budget smartphones -- the kind that make a Desire C look precious -- you'll have to look elsewhere. In a chat with the Wall Street Journal, CEO Peter Chou has drawn a line in the sand that will keep his company building mid-range and high-end smartphones like the One S for the time being. The kind of material compromises needed to hit those bottom-range prices would sully HTC's good name, he says. Not that Chou has reason to be worried. Shipments in mainland China, where a sub-¥1,000 ($158) price helps companies like ZTE, are expected to triple in 2012 and just might prove HTC right. That's still a considerable gamble given that it's having trouble keeping its high-end phones in stores for reasons other than sheer demand.

http://www.engadget.com/2012/06/13/h...e-near-future/

14th June 2012, 08:26	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 152,436	HTC: we won't delve into low-end smartphones in the near future If you were hoping that HTC would dip into the realm of budget smartphones -- the kind that make a Desire C look precious -- you'll have to look elsewhere. In a chat with the Wall Street Journal, CEO Peter Chou has drawn a line in the sand that will keep his company building mid-range and high-end smartphones like the One S for the time being. The kind of material compromises needed to hit those bottom-range prices would sully HTC's good name, he says. Not that Chou has reason to be worried. Shipments in mainland China, where a sub-¥1,000 ($158) price helps companies like ZTE, are expected to triple in 2012 and just might prove HTC right. That's still a considerable gamble given that it's having trouble keeping its high-end phones in stores for reasons other than sheer demand. http://www.engadget.com/2012/06/13/h...e-near-future/

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
* Smartphones Reignite the OS Wars *	Stefan Mileschin	WebNews	0	21st May 2012 07:57
Sir, yes, sir: BlackBerry 7 smartphones get DoD approval	Stefan Mileschin	WebNews	0	11th May 2012 08:54
Smartphones Can Spy on Keyboards to Record Your Passwords	Stefan Mileschin	WebNews	0	20th October 2011 06:45
3D Smartphones: Gamechanger or Gimmick?	Shogun	WebNews	0	24th March 2011 04:13
Nokia takes on Android, iOS with new Symbian^3 smartphones	jmke	WebNews	0	14th September 2010 18:11
Android Sells 100,000 Smartphones per Day, What Does That Mean?	jmke	WebNews	0	26th May 2010 15:48