How the Subconscious Drives Buying Decisions

jmke · 30th September 2011, 09:23

Buyers, it turns out, are complex and we are just beginning to scratch the surface of what they really want. To better understand that elusive consumer, researchers are digging deep into the recesses of the human psyche to learn how technology can be created that connects the emotional and rational parts of the human brain.

At Intel, researchers have gone a step further and are employing neuroscience to understand what consumers want. David Ginsberg leads the Insights and Market Research Group that is seeking to better understand buyers' conscious and subconscious preferences. Ginsberg, who left a career in politics to join Intel, speaks here about vectors that are prompting researchers to rethink the fundamentals of their business.

http://newsroom.intel.com/community/...ying-decisions

30th September 2011, 09:23	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 79,021	How the Subconscious Drives Buying Decisions Buyers, it turns out, are complex and we are just beginning to scratch the surface of what they really want. To better understand that elusive consumer, researchers are digging deep into the recesses of the human psyche to learn how technology can be created that connects the emotional and rational parts of the human brain. At Intel, researchers have gone a step further and are employing neuroscience to understand what consumers want. David Ginsberg leads the Insights and Market Research Group that is seeking to better understand buyers' conscious and subconscious preferences. Ginsberg, who left a career in politics to join Intel, speaks here about vectors that are prompting researchers to rethink the fundamentals of their business. http://newsroom.intel.com/community/...ying-decisions __________________

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