Stefan Mileschin

Battle of the notch continues

At a glitzy presentation at the Salle Pleyel, a concert hall within spitting distance of the Arc de Triomphe, the CEO of Honor, George Zhao, unveiled the company's latest smartphone.

The Honor View 20 is an all-singing, all-dancing device that costs £499/€569 for a 64GB/128GB unit while a version co-branded with Milan company Moschino and with an 8GB/256GB configuration costs £579/€649. The phone is available from today in many countries.

Zhao claimed that Honor is number one on China and has grown its market share in 2018 overseas by 170 percent. In Russia it holds the number two slot, and in both the UK and Germany is in the top five vendors.

The firm has an interesting way of marketing its products – aimed, Zhao said, at young people, and has recruited 120 million fanboys and fangirls holding 200 “fan events” across the world. And it's an all-dancing device because during his presentation several young people danced across the concert hall's screen.

He started by describing several of the features of the phone that he thinks makes the View 20 different from the competition.

“Notches sometimes are not acceptable”, he said. Honor has brought a 6.4-inch full display to the market by a cunning plan which replaces the notch with a tiny inbuilt front camera in the top left corner of the screen..

The View 20 includes a Sony IXM586 CMOS sensor which allows for a 48MP AI based mode, as well as the ability to take night shots using the company's AI technology. It also includes 3D imaging features with 3D shaping and allowing for motion controlled gaming as well as the ability to take a picture of, for example, a satsuma and deliver its calorific value.

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