Google May Extend Advertising Into Video Games

jmke · 25th January 2007, 10:34

Google, the current force in online advertising, could now be looking to expand its reach into the video game space. According to the Wall Street Journal, Google is in talks to acquire Adscape Media, a company whose technology allows for in-game advertising.

The move by the search giant could be an effort to compete with the software giant. Last year, Microsoft acquired Massive for its technology that allows dynamic delivery of advertisements to gamers in online games.

http://www.dailytech.com/article.aspx?newsid=5841

25th January 2007, 10:34	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 79,021	Google May Extend Advertising Into Video Games Google, the current force in online advertising, could now be looking to expand its reach into the video game space. According to the Wall Street Journal, Google is in talks to acquire Adscape Media, a company whose technology allows for in-game advertising. The move by the search giant could be an effort to compete with the software giant. Last year, Microsoft acquired Massive for its technology that allows dynamic delivery of advertisements to gamers in online games. http://www.dailytech.com/article.aspx?newsid=5841 __________________

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