It appears you have not yet registered with our community. To register please click here...

 
Go Back [M] > Madshrimps > WebNews
Google integrates AdMob into AdWords, taps millions of devices Google integrates AdMob into AdWords, taps millions of devices
FAQ Members List Calendar Search Today's Posts Mark Forums Read


Google integrates AdMob into AdWords, taps millions of devices
Reply
 
Thread Tools
Old 11th June 2012, 07:30   #1
[M] Reviewer
 
Stefan Mileschin's Avatar
 
Join Date: May 2010
Location: Romania
Posts: 112,671
Stefan Mileschin Freshly Registered
Default Google integrates AdMob into AdWords, taps millions of devices

Google has integrated its mobile advertising service AdMob into AdWords, allowing customers who buy web ads on the latter to get their message across on mobile devices as well.

The move integrates both services and both markets, reports AdAge, adding 350 million mobile devices and 300,000 mobile apps to AdWords, which reaches two million websites. It sounds like a clever way of monetising both markets and making Google's mobile ad services a bit more attractive. Facebook recently announced a similar move, by providing turnkey access to all platforms through its ads API.

Jason Spero, head of global mobile sales and strategy at Google, points out that the integration will make it a bit easier to spend money on mobile ads, as they will now be managed in the same place as traditional Google ads.

"Anybody that's buying performance media through AdWords can now very easily add mobile display to campaigns. We have a lot of customers that buy search and desktop display through one interface. Now they're adding mobile display to that," he said.

Medium and small businesses in the US, which are most likely to use Google's ad services, are projected to spend about $4.5 billion on mobile marketing in 2012.

http://news.techeye.net/internet/goo...ons-of-devices
Stefan Mileschin is offline   Reply With Quote
Reply


Similar Threads
Thread Thread Starter Forum Replies Last Post
US courts approve 30,000 e-surveillance taps each year Stefan Mileschin WebNews 0 7th June 2012 07:27
Google reportedly planning stable of Nexus devices with Android 5.0 Stefan Mileschin WebNews 0 16th May 2012 08:59
Toshiba Taps IBM Software to Create More Secure and Energy-Efficient Laptops Stefan Mileschin WebNews 0 8th March 2012 07:16
China Hacks Google Servers, Google decides to remove content filter on Google.cn jmke WebNews 0 13th January 2010 16:39
Google accused of ad fraud over AdWords on parked domains jmke WebNews 0 17th July 2008 10:21
Freescale taps AMD's mobile graphics Sidney WebNews 0 17th September 2007 20:27
MSN takes on Google AdWords Sidney WebNews 0 27th September 2005 05:59

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


All times are GMT +1. The time now is 09:09.


Powered by vBulletin® - Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO