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Google heads for total war with Microsoft
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Old 26th December 2012, 13:34   #1
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Default Google heads for total war with Microsoft

Google has declared war on Microsoft saying that it wants to get 90 percent of users who don't need to have the most advanced features of Office.

Amit Singh, a Google VP and head of its Enterprise unit told AllThingsD's Arik Hesseldahl that Google only generates about $1 billion from five businesses that sell products and services to the enterprise which is only four per cent of its business.

This year Google ramped up its enterprise business and launched its "infrastructure-as-a-service" cloud, Compute Engine. This competes head on with Amazon Web Services and Microsoft Azure. It also introduced Drive, which let's Google App users store any type of document in the cloud and started charging for Google Apps for companies with 10 employees or less.

Singh said that all this gave Google credibility with enterprises and it won deals with companies like Roche, BBVA, Dillards, Kohl's and Office Depot.

He said that this was the year Google broke the barrier and got large-scale customer adoption.

Now he wants total domination of the Office software market. Google knows the gaps between its features and Microsoft's and it is improving them weekly.

Of course Microsoft is not the sort of outfit which will go down without a fight and Office is still one of its main products. It looks like things will get messy on the cloud space in 2013.
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