It’s hard to justify spending over $500 just to get a single game like
Crysis to run. However, that’s just what we’ve been doing over the last
while as NVIDIA pretty much had the run of the market place, pushing out
GPUs at unheard of price points, punishing gamers and their wallets.
Then things changed in June this year as AMD released a new series of
GPUs starting with their 4850. NVIDIA’s response? Cut prices like crazy
and hope that people would ignore AMD. However, as benchmarks and
reviews started showing up, it was clear that NVIDIA had more to worry
about than just price points.

http://www.futurelooks.com/gigabyte-...o-card-review/