GeForce GT 440 goes retail... sort of
 

Last year, Nvidia quietly introduced the GeForce GT 440, an "OEM only" DirectX 11 graphics card reserved for pre-built PCs. Today, we see several of Nvidia's partners have released retail cards that bear the same name but feature different specifications. Some of those retail GeForce GT 440s are already selling at Newegg for $79.99 to $84.99 before shipping.

http://techreport.com/discussions.x/20340