In-game advertising to be dynamic

jmke · 6th September 2007, 09:25

Prior to this point, advertisements in games were displayed on pre-defined points, such as the side of a building or a billboard. That is all about to change with the launch of a new dynamic advertising delivery system from developer, Double Fusion, called fusion.runtime. The new fusion.runtime ad delivery system and technology will be premiered starting today at the Austin Game Developers Conference in Austin, Texas.

With the new fusion.runtime technology, locations for ad placements as well as additional ads can all be updated via the Internet. This will allow developers to adopt an advertising model that is more akin to that of advertising on television today.

http://www.fudzilla.com/index.php?op...k=view&id=2880

6th September 2007, 11:33

that doesn't sound good at all

6th September 2007, 09:25	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 79,021	In-game advertising to be dynamic Prior to this point, advertisements in games were displayed on pre-defined points, such as the side of a building or a billboard. That is all about to change with the launch of a new dynamic advertising delivery system from developer, Double Fusion, called fusion.runtime. The new fusion.runtime ad delivery system and technology will be premiered starting today at the Austin Game Developers Conference in Austin, Texas. With the new fusion.runtime technology, locations for ad placements as well as additional ads can all be updated via the Internet. This will allow developers to adopt an advertising model that is more akin to that of advertising on television today. http://www.fudzilla.com/index.php?op...k=view&id=2880 __________________

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6th September 2007, 11:33	#2
Rutar Posts: n/a	that doesn't sound good at all