| ||Thread Tools|
|6th September 2007, 09:25||#1|
Join Date: May 2002
In-game advertising to be dynamic
Prior to this point, advertisements in games were displayed on pre-defined points, such as the side of a building or a billboard. That is all about to change with the launch of a new dynamic advertising delivery system from developer, Double Fusion, called fusion.runtime. The new fusion.runtime ad delivery system and technology will be premiered starting today at the Austin Game Developers Conference in Austin, Texas.
With the new fusion.runtime technology, locations for ad placements as well as additional ads can all be updated via the Internet. This will allow developers to adopt an advertising model that is more akin to that of advertising on television today.
|Thread||Thread Starter||Forum||Replies||Last Post|
|Mirrors Edge Game Testing||jmke||WebNews||0||4th February 2009 15:28|
|AMD GAME! Enables Console-like Simplicity for Mainstream PCs||jmke||WebNews||9||19th May 2008 20:51|
|Ice Storm Fighters - New Multi-Core Game Benchmark by Futuremark||jmke||WebNews||0||16th January 2007 15:42|
|ATI's New Radeon® X1800 Garnering Industry Wide Praise From Game Developers||jmke||WebNews||1||16th October 2005 09:11|
|Valve's High Dynamic Range Explored||Sidney||WebNews||0||1st October 2005 00:26|
|Ea To Release The Godfather Game In Early 2006||jmke||WebNews||0||15th July 2005 10:20|
|ATI Shares Technology, Tools and Expertise at Game Developers Conference (GDC)||jmke||WebNews||0||2nd March 2005 11:27|
|Video Game Legend Hironobu Sakaguchi Joins Microsoft Game Studios||jmke||WebNews||0||26th February 2005 16:57|