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-   -   In-game advertising to be dynamic (https://www.madshrimps.be/vbulletin/f22/game-advertising-dynamic-37180/)

jmke 6th September 2007 10:25

In-game advertising to be dynamic
 
Prior to this point, advertisements in games were displayed on pre-defined points, such as the side of a building or a billboard. That is all about to change with the launch of a new dynamic advertising delivery system from developer, Double Fusion, called fusion.runtime. The new fusion.runtime ad delivery system and technology will be premiered starting today at the Austin Game Developers Conference in Austin, Texas.

With the new fusion.runtime technology, locations for ad placements as well as additional ads can all be updated via the Internet. This will allow developers to adopt an advertising model that is more akin to that of advertising on television today.

http://www.fudzilla.com/index.php?op...k=view&id=2880

Rutar 6th September 2007 12:33

that doesn't sound good at all


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