Stefan Mileschin

Facebook is testing a new system in six countries that shifts almost all non-promoted posts over to a secondary feed, leaving the main feed focused entirely on original content from friends and adverts. The change does not seem to affect paid promotions: those still appear on the news feed as normal, as do posts from people who have been followed or friended on the site. It's a stark change from how media outlets have grown with Facebook. Publishers like BuzzFeed's Tasty and NowThis grew via distributing viral posts and videos on News Feed, as Ziad Ramley, former social lead at Al Jazeera English, wrote. While companies had to employ social media managers, they could generally rely on them sharing content without paying to boost it. That game could be over, creating a nightmare situation for publishers while Facebook hopes it leads to more advertising revenue.

http://www.hardocp.com/news/2017/10/...less_they_pay/