Facebook To Slurp Oculus Rift Users’ Every Move

Stefan Mileschin · 5th April 2016, 08:35

The web is abuzz with the news that the Facebook-owned Oculus Rift has buried in its terms of service a clause allowing the social media giant access to the “physical movements and dimensions” of its users. This is likely to be used for the purposes of directing advertising to those users and most importantly for the advertisers, measuring the degree of interaction between user and advert. It’s a dream come true for the advertising business, instead of relying on eye-tracking or other engagement studies on limited subsets of users they can take these metrics from their entire user base and hone their offering on an even more targeted basis for peak interaction to maximize their revenue.

http://hackaday.com/2016/04/04/faceb...rs-every-move/

5th April 2016, 08:35	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,597	Facebook To Slurp Oculus Rift Users’ Every Move The web is abuzz with the news that the Facebook-owned Oculus Rift has buried in its terms of service a clause allowing the social media giant access to the “physical movements and dimensions” of its users. This is likely to be used for the purposes of directing advertising to those users and most importantly for the advertisers, measuring the degree of interaction between user and advert. It’s a dream come true for the advertising business, instead of relying on eye-tracking or other engagement studies on limited subsets of users they can take these metrics from their entire user base and hone their offering on an even more targeted basis for peak interaction to maximize their revenue. http://hackaday.com/2016/04/04/faceb...rs-every-move/

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