It appears you have not yet registered with our community. To register please click here...

 
Go Back [M] > Madshrimps > WebNews
Evolving The AMD Brand Portofolio Evolving The AMD Brand Portofolio
FAQ Members List Calendar Search Today's Posts Mark Forums Read


Evolving The AMD Brand Portofolio
Reply
 
Thread Tools
Old 6th September 2010, 16:05   #1
Madshrimp
 
jmke's Avatar
 
Join Date: May 2002
Location: 7090/Belgium
Posts: 79,001
jmke has disabled reputation
Default Evolving The AMD Brand Portofolio

The voice on the other end of the call said, very clearly “You’re doing what?”

“We are replacing the “ATI” brand with “AMD” across our market share leading Radeon graphics family, starting in the fourth quarter of this year.”

(Silence)

“Well, I wasn’t expecting that…”

http://blogs.amd.com/play/2010/08/30...and-portfolio/
__________________
jmke is offline   Reply With Quote
Old 6th September 2010, 16:09   #2
Madshrimp
 
jmke's Avatar
 
Join Date: May 2002
Location: 7090/Belgium
Posts: 79,001
jmke has disabled reputation
Default

in my humble opinion they should not have waited this long; right after they publicly announced they bought ATI; swap everything to AMD Radeon products.

many tech sites already refer to AMD Radeon; not ATI Radeon. Example? Anandtech in February: http://www.anandtech.com/show/2935 "AMD’s Radeon HD 5570: Low Profile, Higher Performance".
TomsHW: AMD's Radeon HD 5000-Series: Measuring Power Efficiency
PCPer: AMD Radeon HD 5970 2GB Review - AMDomination
and thousands of others: http://www.google.com/search?q="AMD+Radeon"

them keeping the ATI brand after the buyout just created name confusion in my humble opinion.
__________________
jmke is offline   Reply With Quote
Old 6th September 2010, 20:09   #3
Oberon
 
Posts: n/a
Default

I think most of the brand recognition lies in the "Radeon" name, actually. For the average consumer, they're going to hear "AMD Radeon" and completely miss the fact that it used to be "ATI Radeon". They sound similar enough in the beginning that most non-enthusiast consumers will probably convince themselves that they just remembered the name incorrectly.
  Reply With Quote
Reply


Similar Threads
Thread Thread Starter Forum Replies Last Post
AMD Launches 45nm Triple Core Phenom II with DDR3 support jmke WebNews 0 9th February 2009 09:26
AMD Announces Widespread Availability and Broad Global OEM Support for New Quad-Core jmke WebNews 0 13th November 2008 16:17
AMD GAME! Enables Console-like Simplicity for Mainstream PCs jmke WebNews 9 19th May 2008 20:51
AMD Introduces ‘AMD Business Class’, Designed With Business in Mind jmke WebNews 0 28th April 2008 09:33
AMD Launches World’s First x86 Triple-Core Processors jmke WebNews 0 27th March 2008 15:16
High Performance AMD Phenom™ X4 Processors Lead the Charge to HD Desktop Gaming and V jmke WebNews 0 27th March 2008 15:09
AMD Introduces Three New Dual-Core AMD Opteron™ Processors jmke WebNews 0 12th March 2006 19:25
AMD Redefines Everyday Computing Sidney WebNews 0 28th July 2004 07:32
AMD Introduces Line of Low-Power, High-Performance AMD Geode Embedded x86 Processors Sidney WebNews 0 24th May 2004 06:10
Amd Reports Fourth Quarter And Annual Results jmke WebNews 0 30th January 2004 14:47

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


All times are GMT +1. The time now is 16:43.


Powered by vBulletin® - Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO