It appears you have not yet registered with our community. To register please click here...

 
Go Back [M] > Madshrimps > WebNews
EA hires Tim Leland EA hires Tim Leland
FAQ Members List Calendar Search Today's Posts Mark Forums Read


EA hires Tim Leland
Reply
 
Thread Tools
Old 11th June 2018, 11:57   #1
[M] Reviewer
 
Stefan Mileschin's Avatar
 
Join Date: May 2010
Location: Romania
Posts: 148,500
Stefan Mileschin Freshly Registered
Default EA hires Tim Leland

Mobile guys now in charge for Frostbite

One of the key guys behind Adreno, Tim Leland, has joined EA and is working under CTO as a general manager and VP in charge of the Frostbite engine. He will report to the EA’s CTO, Ken Moss. This hire definitely sets a wind of change within Electronic Arts.

This is a big win for the ex-Qualcomm executive that worked very closely on Adreno graphics from the product management angle. Leland’s background includes graphics, gaming, visual processing, display and camera technologies and virtual/augmented reality. Since I personally know him from his early days more than 15 years ago at Nvidia, Leland has devoted all his working life to graphics. His Linkedin profile confirms the new job.

Having a guy who was one of the key Adreno mobile graphics guy as a driving force for the Frostbite engine sounds like there's a wind of change blowing in Electronic Arts and a clear devotion to mobile platforms. Obviously, it wants to adjust this engine to the mobile platforms that dominate hardware sales. You all saw that 2018 is the year where mobile phone manufacturers started to launch dedicated gaming phones. The Frostbite engine is behind dozens of triple A titles including Fifa 18, Need for Speed Payback, Battlefront 2, Maden 18, Mass Effect Andromeda, Battlefiield 1 and many more.

The fact that Frostbite based popular games including Plants vs. Zombies: Garden Warfare and Plants vs. Zombies: Garden Warfare 2 debuted in the mobile world before goming after Windows, PS3, PS4, Xbox 360 and Xbox One was a clear indication that the Frostbite wants to go after mobile games too.
https://fudzilla.com/news/graphics/4...res-tim-leland
Stefan Mileschin is offline   Reply With Quote
Reply


Similar Threads
Thread Thread Starter Forum Replies Last Post
AMD hires Ex Nvidia + 1 to replace Raja Koduri Stefan Mileschin WebNews 0 24th January 2018 18:59
Google hires former Intel exec as its new VP of diversity Stefan Mileschin WebNews 0 30th June 2017 11:28
Google hires Apple chip bloke Stefan Mileschin WebNews 0 16th June 2017 06:50
Uber hires a VP to fix its toxic company culture Stefan Mileschin WebNews 0 7th June 2017 06:14
Micron Hires New CEO: Sanjay Mehrotra Stefan Mileschin WebNews 0 30th April 2017 11:43
Tesla hires key designer behind Apple's new MacBook Pro Stefan Mileschin WebNews 0 13th January 2017 15:35
Google hires the creator of 4chan Stefan Mileschin WebNews 0 8th March 2016 08:13
Pinterest hires its first diversity chief Stefan Mileschin WebNews 0 7th January 2016 17:55
AMD hires ex- Apple, Qualcomm engineers Stefan Mileschin WebNews 0 23rd January 2013 07:14
Intel hires Quake 4 Ray-Trace guy jmke WebNews 0 3rd April 2007 15:55

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


All times are GMT +1. The time now is 18:14.


Powered by vBulletin® - Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO