Dell Denies Abandon of XPS Gaming PC Brand

jmke · 15th May 2008, 12:40

Dell, a leading supplier of personal computers, denied media report about intentions to axe its XPS brand to concentrate solely on Alienware personal computers for gamers. Nevertheless, the company confirmed that it intends to invest heavily into Alienware in order to enable systems with unprecedented performance. While XPS is set to remain, it may no longer be only a gamers’ brand.

“Dell XPS and Alienware are both great brands – arguably the greatest brands in PC gaming – and both will live on. But we are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future,” said Dell’s spokeswoman Anne M. Camden.

http://www.xbitlabs.com/news/other/d...C _Brand.html

15th May 2008, 12:40	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 82,473	Dell Denies Abandon of XPS Gaming PC Brand Dell, a leading supplier of personal computers, denied media report about intentions to axe its XPS brand to concentrate solely on Alienware personal computers for gamers. Nevertheless, the company confirmed that it intends to invest heavily into Alienware in order to enable systems with unprecedented performance. While XPS is set to remain, it may no longer be only a gamers’ brand. “Dell XPS and Alienware are both great brands – arguably the greatest brands in PC gaming – and both will live on. But we are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future,” said Dell’s spokeswoman Anne M. Camden. http://www.xbitlabs.com/news/other/d...C _Brand.html __________________

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Dell stops XPS line, Alienware Their Only Gaming Brand	jmke	WebNews	0	30th May 2009 20:45
Dell XPS 730x Gaming Desktop Review	jmke	Portable Storage, Games, Consoles, Laptops, Phones, Multimedia and Gadget News	0	3rd February 2009 09:25
CORSAIR AND DELL USHER IN 1600MHz MEMORY FOR EXTREME GAMING PERFORMANCE	jmke	WebNews	1	3rd June 2008 18:17
Dell Set to Axe XPS Gaming PC Brand	jmke	WebNews	0	13th May 2008 14:35
Dell XPS M1730 Gaming Notebook	Sidney	Portable Storage, Games, Consoles, Laptops, Phones, Multimedia and Gadget News	0	11th December 2007 01:07
DG: Dell XPs 710 H2C Extreme Water Cooled Gaming Rig, Reviewed!	Mr Robot	Portable Storage, Games, Consoles, Laptops, Phones, Multimedia and Gadget News	0	20th February 2007 08:22
Dell XPS 700 - Hardcore gaming system	jmke	WebNews	0	4th September 2006 09:49
Dell XPS 600 - SLI Gaming PC	jmke	WebNews	0	23rd November 2005 20:22
Dell Inspiron XPS Gen 2 Gaming Laptop	Sidney	WebNews	0	11th July 2005 08:39
Dell Dimension XPS - Ultimate Gaming Machine	uni1313	General Madness - System Building Advice	0	22nd June 2004 23:43