Stefan Mileschin

After the September 11 terrorist attacks in the United States, Director Roland Emmerich suddenly found that the market for disaster porn films such as Independence Day and Godzilla no longer existed. A staple genre of cinema since the 70's from directors such as Irwin Allen, and one which saw a resurgence in the mid 1990's, audiences no longer felt comfortable with cinema experiences that were anything like the reality that had been witnessed and the ramifications that the attacks brought to everyday citizens.

However, Roland Emmerich, the smart fellow he is, pitched his next film as a cautionary tale of the threat posed by global warming, which tapped into growing worldwide sentiments regarding the issue (which have all but been put on hold, post global financial crisis - unless of course you live in Australia). This way, he could still sate his desire for cutting edge global destruction and audiences didn't have to feel so bad. Win, win.

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