Creative Block - The future of Creative Labs and the sound card market
 

While the market for ever faster and better graphics boards continue apace, and we see new markets opening up for calculating physics and the like, the lot of sound processing, for gamers in particular, seems to have become an almost forgotten factor for most PC users. A few years back, the thought of using on-board sound would have been viewed with not far short of abject horror by many, with vast numbers of people clamoring for the latest functionality and environmental effects in their games. As we enter 2007 however, the future of the PC audio space, and the need for discrete sound boards in particular, seems far more uncertain for a number of reasons.

Of course, no company will feel these changes in perception and the marketplace more keenly than Creative Labs - King of PC sound for so long, but now in serious risk of being relegated to a niche market of enthusiasts and audiophiles, a market which is itself now subject to far more competition than Creative have seen in a long, long time.

http://www.elitebastards.com/cms/ind...48&Item id=29

The future of creative? Getting ELIMINATED by Auzentech and Razer =P

A few years ago, I was using the onboard sound on my Abit IS7. It was passable. Now I use the "Azalia HD" or whatever sound on my DS3, and there is a very big difference in quality using a 5.1 channel setup. Sounds the same as an Audigy SE at any rate, but with better driver/controls... ;)