Coca-Cola is the first company to pay Twitter for custom emoji
 

Hashtag-activated emoji have been invading our Twitter streams for some time now, but would you believe me if I told you that those Star Wars, Dominos and and sport-focused icons didn't make Twitter a dime? Apparently, they didn't, but that's about...

http://www.engadget.com/2015/09/28/c...-custom-emoji/