Stefan Mileschin

Phison may not be a household name, but they're a major player in the SSD market. Where Marvell's SSD controllers are typically sold to drive vendors who then pair them with custom or third-party firmware, and SandForce and Silicon Motion controllers are typically bundled with firmware, Phison's controllers are mostly sold as part of a turnkey drive platform that's ready to be put into a branded case and put on store shelves. This business model has made Phison the favorite supplier for new players in the SSD market with no existing drive manufacturing infrastructure, and for established brands that need to update their product line but can't stomach the high R&D costs of staying competitive with custom controllers or firmware.

http://www.anandtech.com/show/9982/c...sd-controllers