Build a back door for Intel's DTCP-IP, pay US$8 million
 

Running a successful business is all about giving customers what they want at a price they can afford, but don't tell this to copyright holders, who are pushing for even more control in the next generation of consumer devices. Intel, for instance, has introduced its next-generation link encryption technology called DTCP-IP, which protects content as it makes its way across unsecured IP networks—say, from your main computer to your media PC or television. At this week's Intel Developer Forum, the company pushed manufacturers to adopt the technology, using what might be described as a "carrot and stick" approach, but without the carrot.