Borders Launches Kobo eReader at $149.99
The eReader market really didnít take off until Amazon rolled out its Kindle eReader. The device captured the attention of gadget and book fans around the world and spawned a glut of new eReaders.
One of the other major book sellers in the U.S. called Borders has now stepped into the eReader market with an offering of its own that sets itself apart from the other devices on the market by way of a low price. The Borders device is called the Kobo eReader and retails for $149.99. The Kobo uses E Ink technology on the display and has flexible fonts that allow the user to pick what is easiest on their eyes.
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