| ||Thread Tools|
|1st May 2013, 08:33||#1|
Join Date: May 2010
Blackberry boss boasts firm will be "absolute leader" in mobile
Blackberry CEO Thorsten Heins has said he believes Blackberry will be "the absolute leader in mobile computing" in five years, while also claiming that the business model of the tablet will be dead within five years.
"In five years I don't think there'll be a reason to have a tablet anymore," Heins said in an interview. "Tablets themselves are not a good business model".
In recent years, Blackberry has not had a phenomenal track record with its prophecies, having been forced to play catch up to the well established app ecosystems of Apple and, later, Android.
Heins has previously stated that he would consider a sequel to the Playbook, RIM's flop of a tablet, if the tablet model proved profitable. His comments suggest the company will be taking a wait-and-see approach to the expected influx of cheap-and-cheerful tablets.
The Blackberry CEO also declared last month that Apple's golden age was over and that the iPhone model is essentially dated.
In a Bloomberg interview, Heins said that he intends to create as much market share for Blackberry as possible, but "not by being a copycat".
Blackberry's Q10 debuted in the UK over the weekend, at Selfridges, and early reports say sales were positive. Claims from Detwiler Fenton & Co. that its devices had high return rates are disputed by Blackberry, and the firm said it would approach securities regulators over what it dubbed 'false' information to manipulate the stock market.
Heins mentioned that the company has "very, very good first signs already after the launch in the UK", and boasted that the new models will be going into the user base of over 70 million blackberry users. "We expect several tens of millions of units," Heins said.
Blackberry's most recent quarterly figures were not exactly phenomenal, but didn't arrive in time to be a decent indicator for the possible impact of Blackberry 10 devices.
Analyst house Ovum reckons that results for the present quarter will provide better insights into the company's future.
|Thread||Thread Starter||Forum||Replies||Last Post|
|AMD Announces Next-Generation "Richland" A-Series Mobile APUs||Stefan Mileschin||WebNews||0||13th March 2013 08:30|
|Cisco boss, and former spook, makes finding leaker "a hobby"||Stefan Mileschin||WebNews||0||12th November 2012 08:03|
|Origin PC Ships Eon Laptops with Latest Intel Core "Ivy Bridge" Mobile Processors||Stefan Mileschin||WebNews||0||1st October 2012 09:29|
|Microsoft Readies "Wedge" Mobile Keyboard for Windows 8 Devices||Stefan Mileschin||WebNews||0||19th July 2012 08:13|
|"Tutorial" on how to mod a 25 years old mobile phone to work as a HTPC||jmke||WebNews||0||31st August 2009 10:24|
|Lenovo launches mobile "vault" portable HDD||Shogun||WebNews||0||17th November 2008 00:14|
|ntel Core 2 Duo T9300 "Mobile Penryn"||jmke||WebNews||0||27th March 2008 16:59|
|AMD Launches "Puma" Mobile Platform||jmke||WebNews||0||10th March 2008 14:15|
|Apple Renames iPhone to "iTouch Mobile"||jmke||WebNews||6||12th January 2007 21:20|
|Intel Mobile Core 2 Duo "Merom" Bench-Test and Showcase||jmke||WebNews||0||28th August 2006 22:51|