Average Selling Prices of Discrete Desktop Graphics Cards Continue to Plummet
 

Even though end-users acquired unprecedented number of discrete desktop graphics cards in the fourth quarter of 2007, it seems that customers shifted back to more affordable solutions from higher-end graphics boards earlier during the year, which negatively impacted average selling prices.

During the Q4 2007 there were 106.37 million graphics adapters sold, up 16.8% over previous quarter and up 27% compared to the same quarter last year, figures from JPR show. The market of desktop graphics adapters grew 8.3% in the fourth quarter to 66.8 million units. Approximately 31.65 million discrete desktop discrete graphics adapters (29.7% of all graphics adapters or 47.4% of desktop graphics cores) were shipped in the last quarter of the year, which is up 23% sequentially and 50.3% annually.

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