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ATI to skip Cebit 2006
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Old 20th February 2006, 20:46   #1
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ATI to skip Cebit 2006

WE learned that ATI technology decided against a big presence at the Hannover based computer trade show, CeBIT. The show kicks off on the 9th of March, with ATI or Nvidia routinely spending up to $1 million to organise shindigs at CeBIT in the past. ATI plans to launch its RD580, Xpress 3200 chipset featuring 32 PCIe graphic lanes before CeBIT.
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Old 20th February 2006, 21:15   #2
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If there is no ROI why spend the million. To have a million bucks net profit after tax at 10% would be 10 million in sales; at 5% is $20 millions. That is 25,000 highend cards at $400 a piece at 10% net after tax.

I like the idea in giving away 25,000 cards rather than going to show, don't you?
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