ATI to skip Cebit 2006
 

WE learned that ATI technology decided against a big presence at the Hannover based computer trade show, CeBIT. The show kicks off on the 9th of March, with ATI or Nvidia routinely spending up to $1 million to organise shindigs at CeBIT in the past. ATI plans to launch its RD580, Xpress 3200 chipset featuring 32 PCIe graphic lanes before CeBIT.

If there is no ROI why spend the million. To have a million bucks net profit after tax at 10% would be 10 million in sales; at 5% is $20 millions. That is 25,000 highend cards at $400 a piece at 10% net after tax.

I like the idea in giving away 25,000 cards rather than going to show, don't you?