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ATI Readies Massive Price Slash - X1900 XTX to Cost $549 ATI Readies Massive Price Slash - X1900 XTX to Cost $549
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ATI Readies Massive Price Slash - X1900 XTX to Cost $549
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Old 3rd March 2006, 15:58   #1
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ATI Readies Massive Price Slash - X1900 XTX to Cost $549

After the price-drop, the Radeon X1900 XTX – the current flagship of ATI – will cost $549, the Radeon X1900 XT will drop to $479, while the Radeon X1800 XT products with 512MB or 256MB should cost around $299 (512MB version will cost higher than that). Additionally, ATI is expected to introduce Radeon X1800 XL 512MB for $299 and drop the price of the Radeon X1800 XL 256MB.
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Old 3rd March 2006, 15:58   #2
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If they can easily slash prices like this, one does wonder what kind of HUGE profit margin they have...
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Old 3rd March 2006, 16:13   #3
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ATI has about 35% Gross Margin

http://www.marketwatch.com/tools/quo...54&siteid=ELNK

Nvidia has about 32%

http://www.marketwatch.com/tools/quo...54&siteid=ELNK

Of course, they both enjoy higher margin on mid to high end products while OEM margin is much lower.
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Old 3rd March 2006, 16:18   #4
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How does €900 sound for VGA card with WC-kit?
http://www.bytesatwork.be/shop/produ...cat=548&page=1
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