ATI Readies Massive Price Slash - X1900 XTX to Cost $549
 

After the price-drop, the Radeon X1900 XTX – the current flagship of ATI – will cost $549, the Radeon X1900 XT will drop to $479, while the Radeon X1800 XT products with 512MB or 256MB should cost around $299 (512MB version will cost higher than that). Additionally, ATI is expected to introduce Radeon X1800 XL 512MB for $299 and drop the price of the Radeon X1800 XL 256MB.

If they can easily slash prices like this, one does wonder what kind of HUGE profit margin they have...

ATI has about 35% Gross Margin

http://www.marketwatch.com/tools/quo...54&siteid=ELNK

Nvidia has about 32%

http://www.marketwatch.com/tools/quo...54&siteid=ELNK

Of course, they both enjoy higher margin on mid to high end products while OEM margin is much lower.

How does €900 sound for VGA card with WC-kit?
http://www.bytesatwork.be/shop/produ...cat=548&page=1