ATI Brings The Ultimate In Audio and Video To Siemens Mobile Phones
 

ATI’s ImageonTM media processor delivers an unmatched multimedia experience to S75 and SL75 camera phones.

MARKHAM, ON/ Munich, Germany – July 25, 2005 –The Imageon™ 2182 media processor from ATI Technologies Inc. (TSX: ATY, NASDAQ:ATYT) has been included in the new fully featured S75 and SL75 multimedia phones from Siemens to deliver the ultimate in audio and video capabilities. ATI’s Imageon 2182 media processor, designed to bring exceptional audio and video quality to mobile phones, drives key features in the premium Siemens phones that include high-resolution color display, 1.3-megapixel digital camera and optimized stereo audio and video streaming, recording and playback.

The Imageon 2182 has a programmable audio engine for CD-quality ring-tones, stereo recording and playback in industry standard formats such as aacPlusTM, MP3, Real Audio and WMA while its video engine enables digital video recording, playback and streaming in 3GPP / 3GPP2 industry standard formats. ATI’s PowerplayTM power management technology lowers power consumption at all levels of functionality to extend battery life allowing for a longer multimedia experience.

“Innovative, leading-edge products become successful when they have the best technology and are backed by solid brands,” said Paul Dal Santo, Vice President and General Manager, Handheld Products. “ATI was selected because our graphics and multimedia solutions are second to none. Together, these two brands give consumers unparalleled confidence in the products they are using, in addition to the tangible benefits such as increased playback time directly resulting from the Imageon media processors.”

ATI ships millions of Imageon chips per month in phones from leading handset manufacturers throughout Asia, Europe and North America under various wireless standards and generations, including GSM/GPRS, EDGE, CDMA and WCDMA/UMTS.

For more information on ATI and Imageon processors, please visit www.ati.com