Asustek wins Microsoft Surface tablet contract
Reliable sources near to the Dandy Hotel opposite the Daan Park have revealed that Asustek has won the deal with Microsoft to make the much vaunted Microsoft Surface tablet.
Microsoft thinks that the Surface, using the much vaunted Metro interface in Windows 8, will give Apple’s iPad a run for its money, which most analysts very much doubt.
Microsoft has been very sketchy about the details and specifications of its Surface tablet, but our reliable source says the machine is based on the Asus “Transformer” design.
Asus is an ODM as well as a brand in its own right. For the Asus model, the BOM (bill of materials) will be reduced because its Surface will use an ARM based microprocessor rather than the more expensive Intel flavours, Microsoft is expected to price the different SKUs at prices similar to the Apple iPad SKUs.
Our source said: “Microsoft Surface hasn’t got an earthly chance – it is like lobbing a snowball into a furnace. Microsoft has already incensed a whole number of other Taiwanese partners and its ill-thought out tablet is likely to be a total flop.”
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