Stefan Mileschin

In recent months it would seem that ASUS’ Republic of Gamers brand has split into some very distinct segments. We used to only have three SKUs to choose from: the Extreme, the Formula and the mATX Gene. Along came the mini-ITX Impact, then the Ranger, and then something called the Pro Gamer.

Today we received a press release regarding the announcement of the B85M-Gamer, which has very little mentioning of ROG at all. Typically ROG is ASUS’ high-end gaming brand, so it would make sense to align something more budget just under the ‘Gamer’ name rather than a full blown ROG. The B85M-Gamer, despite being a business chipset, it going for the cheaper Intel market which already includes non-overclocking products from GIGABYTE and MSI. This market attacks the price/performance segment for home users and gamers along with the system integrators or businesses such as cyber cafés in Asia who want a gaming angle.

http://www.anandtech.com/show/8950/a...er-motherboard