Stefan Mileschin

All-new VR-ready gaming graphics card outshines the competition with leveled-up performance and Aura RGB Lighting

KEY POINTS

· Fastest gaming performance: Up to 15%-faster performance in 3DMark Fire Strike Extreme and 19%-faster gaming performance in Hitman and Doom

· Ultimate cooling: DirectCU III technology with patented wing-blade fans and ASUS FanConnect for up to 30%-cooler and 3X-quieter performance

· Premium quality and reliability: Industry-exclusive Auto-Extreme technology and Super Alloy Power II components

· Game your way: Aura RGB Lighting for system personalization and VR-friendly HDMI ports for immersive VR experiences



Taipei, Taiwan (19th July, 2016) — ASUS Republic of Gamers (ROG) today announced Strix RX 480, an all-new VR-ready gaming graphics card with ultra-fast gaming performance, advanced cooling and reliability, and personalized styling. Powered by the latest AMD® Radeon™ RX 480 graphics processing unit (GPU), clocked at 1330MHz in OC mode, ROG Strix RX 480 delivers up to 15%-faster performance in 3DMark Fire Strike Extreme and 19%-faster gaming performance than reference cards in Hitman™ and Doom®.

ROG Strix RX 480 is packed with exclusive ASUS technologies, including DirectCU III with a patented triple wing-blade 0dB fan designed to deliver maximum airflow for 30%-cooler and three-times (3X) quieter performance, and ASUS FanConnect, which features GPU-controlled fan headers to connect to system fans for targeted supplemental cooling. Industry-exclusive Auto-Extreme technology with Super Alloy Power II components ensures premium quality and reliability.

ROG Strix RX 480 enables complete gaming system personalization with Aura RGB Lighting. A virtual-reality (VR)-friendly design with two HDMI ports lets gamers always keep a VR device and a monitor connected to their system for immersive gaming anytime. It also includes GPU Tweak II with XSplit Gamecaster for intuitive performance tweaking and instant gameplay streaming.

Ultimate cooling: DirectCU III technology with patented wing-blade fans and ASUS FanConnect

ROG Strix RX 480 is equipped with ASUS DirectCU III cooling technology, which features direct-GPU-contact heatpipes that transport more heat away from the GPU, outperforming reference designs and achieving up to 30% cooler gaming performance. DirectCU III technology includes triple 0dB fans, engineered with a patented wing-blade design that delivers maximum airflow and improves static pressure over the heatsink by 105%, while operating at three-times (3X) quieter volume than reference cards.

ROG Strix RX 480 also comes with ASUS FanConnect technology. When gaming, the GPU often runs hotter than the CPU, but chassis fans usually only reference CPU temperatures, resulting in inefficient system cooling. ASUS FanConnect solves this issue with two four-pin GPU-controlled headers that can be connected to system fans to provide targeted supplemental cooling for optimal thermal performance.

Premium quality and reliability: Auto-Extreme technology with Super Alloy Power II components

All ASUS graphics cards are now produced using Auto-Extreme technology, an industry-exclusive, 100%-automated production process that incorporates premium materials to set a new standard of quality. Auto-Extreme technology ensures consistent graphics card quality as well as improved performance and longevity. This new manufacturing process is also environmentally friendly, eliminating harsh chemicals and reducing power consumption by 50%.

Super Alloy Power II components enhance efficiency, reduce power loss, reduce component buzzing by 50% while under full load, and achieve thermal levels that are approximately 50% cooler than previous designs for enhanced quality and reliability.

Game your way: Aura RGB Lighting and VR-friendly HDMI ports

ROG Strix RX 480 includes ASUS Aura RGB Lighting on both the shroud and the backplate. This stunning illumination technology is capable of displaying millions of colors and six different effects for a totally personalized gaming system. ROG Strix RX 480 also has a VR-friendly design with two HDMI ports that let gamers connect a VR device and display at the same time, so they can enjoy immersive VR experiences anytime without having to swap cables.

Tweakable and intuitive: GPU Tweak II with XSplit Gamecaster

Redesigned with an intuitive user interface, GPU Tweak II makes gaming and overclocking easier than ever, while retaining advanced options for seasoned overclockers. With one click, the Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically. An included one-year XSplit Gamecaster premium license — a $99 value — lets gamers easily stream or record gameplay via a convenient, in-game overlay. The overlay also displays GPU clock speed, temperature, and VRM usage, and has GPU Tweak II controls, so gamers can choose a gaming profile and boost performance with just one click.



AVAILABILITY & PRICING

ASUS ROG Strix RX 480 will be available worldwide from mid-August 2016. Please contact your local ASUS representative for further information.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,368 awards in 2015 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2015 was approximately US$14 billion.