ASRock Misses Motherboard Sales Target for 2012, Ships 7.5 Million

Stefan Mileschin · 4th January 2013, 06:45

ASRock joined the likes of ASUS, Gigabyte, and others, in missing its motherboard sales target for 2012. According to the latest figures with DigiTimes, the company shipped 7.5 million motherboards in 2012, which is quite a bit short of its modest target of 9 million, given its 2011 shipments of 8 million.

According to industry analysts, the Pegatron subsidiary is expected to see a flat performance at best, in 2013, despite the fact that Intel is launching a brand new socket (LGA1150), prompting higher motherboard sales. In 2012, Intel retained its LGA1155 socket from the 2011-launched "Sandy Brige" platform, and inter-compatibility between its 2nd and 3rd generation Core processors may have stunted sales of its 7-series chipset products.

http://www.techpowerup.com/178142/AS...5-Million.html

4th January 2013, 06:45	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,500	ASRock Misses Motherboard Sales Target for 2012, Ships 7.5 Million ASRock joined the likes of ASUS, Gigabyte, and others, in missing its motherboard sales target for 2012. According to the latest figures with DigiTimes, the company shipped 7.5 million motherboards in 2012, which is quite a bit short of its modest target of 9 million, given its 2011 shipments of 8 million. According to industry analysts, the Pegatron subsidiary is expected to see a flat performance at best, in 2013, despite the fact that Intel is launching a brand new socket (LGA1150), prompting higher motherboard sales. In 2012, Intel retained its LGA1155 socket from the 2011-launched "Sandy Brige" platform, and inter-compatibility between its 2nd and 3rd generation Core processors may have stunted sales of its 7-series chipset products. http://www.techpowerup.com/178142/AS...5-Million.html

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Galaxy Note II hits 5 million sales	Stefan Mileschin	WebNews	0	27th November 2012 06:37
ASUS Could Fail to Meet 2012 Motherboard Shipment Target	Stefan Mileschin	WebNews	0	2nd November 2012 06:20
Broadcom's 2012 Q3 sees $2.13 billion sales turn into a $220 million profit	Stefan Mileschin	WebNews	0	25th October 2012 07:01
AMD will need a hero if it misses target by 14%	Stefan Mileschin	WebNews	0	11th July 2012 07:57
ASRock Unveils Intel's 7-Series Motherboard at 2012 Annual Global Tour	Stefan Mileschin	WebNews	0	9th April 2012 07:09
Asustek Ships Nearly 24 Million Motherboards	jmke	WebNews	0	14th June 2007 16:33
Xbox 360 sales to top 2.5 million	jmke	WebNews	0	12th October 2005 16:34
PlayStation 2 ships 91.62 million units worldwide	jmke	WebNews	0	26th July 2005 16:30