ARM Remains Confident in Its Technologies Despite of Intel Atom Release
 

Even though Intel is quite serious about its Intel Atom processors aimed at low-power consumer electronics and mobile devices, ARM, which develops processors that power the vast majority of mobile phones sold worldwide believes that Intel Atom is not a serious competitor for its chips and that market positions of ARM will not be affected with the roll out of Atom.

“Who is to say it will be Intel taking market share from ARM and not the other way? Intel will probably always be able to make a microprocessor that runs faster, but ARM can do one that uses less power. We are still a long way ahead in that,” said Warren East, chief executive officer of ARM Holdings, in an interview with Financial Times.

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They're playing with fire... hope they don't get burned.