APUs Make Up Nearly 75% of AMD's Processor Sales
 

Despite losing in market share to Intel, AMD has reason to cheer as its APU gambit is beginning to pay off. According to the latest architecture- and core count-specific sales figures for AMD given out by Mercury Research detailing Q3-2013 in context of two preceding quarters, APUs make for nearly 75% of AMD's processor sales, and the company's recently-launched "Trinity" line of desktop and mobile APUs are off to a flying start.

The most popular chips in AMD's stable are its "Bobcat" Zacate series low-power APUs, which are being built into entry-level computing devices such as netbooks, nettops, and all-in-one desktops. The chips make up 39 percent of AMD's sales in Q3, followed by another APU line, the A-Series "Trinity", which is available in desktop and mobile variants, offers a combination of a fast integrated graphics processor with up to four CPU cores, and makes up 26.1 percent of AMD's sales. AMD's A-Series "Llano" can still be bought in the market, and makes up 7.4 percent of AMD's sales in Q3.

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