Apple wasted by recycling expose

Stefan Mileschin · 24th April 2016, 06:31

Last week Apple announced to the world that through its recycling efforts it recycled $40 million worth of gold – the only problem was that nothing about the claim was true.

The story was taken up by the Tame Apple Press which lapped up the story, after all not only was a quirky story it was a good way to give their favourite brand a free plug.

However Motherboard smelt a rat when the numbers did not add up and did some digging

Apple would have had to have collected 33.3 million iPhones to recover that much gold and rather than refurbish and resell these iPhones for hundreds of dollars apiece in developing nations, Apple decided to destroy them to harvest roughly $1 worth of gold per device.

Basically what really happened was Apple paid independent recyclers to recycle old electronics—which were almost never Apple products. It is legally obligated to do so. So Apple never collected $40 million it actually ended up paying for the service.

http://www.techeye.net/business/appl...cycling-expose

24th April 2016, 06:31	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 148,553	Apple wasted by recycling expose Last week Apple announced to the world that through its recycling efforts it recycled $40 million worth of gold – the only problem was that nothing about the claim was true. The story was taken up by the Tame Apple Press which lapped up the story, after all not only was a quirky story it was a good way to give their favourite brand a free plug. However Motherboard smelt a rat when the numbers did not add up and did some digging Apple would have had to have collected 33.3 million iPhones to recover that much gold and rather than refurbish and resell these iPhones for hundreds of dollars apiece in developing nations, Apple decided to destroy them to harvest roughly $1 worth of gold per device. Basically what really happened was Apple paid independent recyclers to recycle old electronics—which were almost never Apple products. It is legally obligated to do so. So Apple never collected $40 million it actually ended up paying for the service. http://www.techeye.net/business/appl...cycling-expose

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