Apple Used Trick Photography To Make New iPhones Look Thinner
 

Apple using marketing tricks to sell a new device? Say it isn't so! The iPhone 6 is 9.2% thinner, but this image makes the phone appear 30% thinner, by using different lighting on the new phones and the iPhone 5s. The iPhone 5s is lit from the sides whereas the new iPhones are lit straight on, creating a slimming effect on the rounded edges of the new phones. That black outline around the new phones? That's still part of the phone—even when it blends into the background of the presentation.

http://www.hardocp.com/news/2014/09/... ook_thinner/