Stefan Mileschin

Apple has been behaving unusually, this time staying quiet on how many iPhone 5Cs it pre-sold during the toy's first 24 hours on the market.

The company has trumpeted its success for every iPhone since 2009 and uses the figures to drum up hype about it selling shedloads - so potential customers had better get their orders in quick.

This time, iPhone 5C sales may not be up to snuff.

The dark satanic rumour mill suggests that Apple has racked up 1 million iPhone 5C preorders. While this is not to be sneezed at, it is half the 2 million presales scored by the iPhone 5 on its first day of ordering availability last year.

According to Slashdot, to make matters worse, Apple hasn't made its other new smartphone, the high-end iPhone 5S, available for pre-order.

One theory is that Apple wants to post pre-order numbers for the iPhone 5C and 5S together so that the numbers look bigger.

If that is the case it will have to wait until after the iPhone 5S releases on 20 September.

But it seems that the Apple's online storefront hasn't sold out of the iPhone 5C, which suggests demand is not quite as high as in previous years.

http://news.techeye.net/mobile/apple...phone-5c-sales