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Apple's Biggest Marketing Secret Revealed In Court
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Apple's Biggest Marketing Secret Revealed In Court
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7th August 2012, 08:02
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| [M] Reviewer  Join Date: May 2010 Location: Romania
Posts: 148,500
 |  Apple's Biggest Marketing Secret Revealed In Court I'm not sure this was ever a secret. Apple marketing chief Phil Schiller testified Friday that the company counts on free press coverage and products placed in film and television shows, sometimes over pricey advertising, to promote its devices to users. Instead, the company relies on these two strategies: Rely on the media to create buzz for its products through positive reviews. Product placement in TV shows and movies. http://www.hardocp.com/news/2012/08/...aled_in_court/ |
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