It appears you have not yet registered with our community. To register please click here...

 
Go Back [M] > Madshrimps > WebNews
Apple pulls out all the marketing stops Apple pulls out all the marketing stops
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read


Apple pulls out all the marketing stops
Reply
 
Thread Tools
Old 18th September 2012, 07:55   #1
[M] Reviewer
 
Stefan Mileschin's Avatar
 
Join Date: May 2010
Location: Romania
Posts: 47,212
Stefan Mileschin Freshly Registered
Default Apple pulls out all the marketing stops

Apple has been attempting to create a marketing hysteria based on its iPhone 5 by pretending that its pre-orders are sold out. A familiar tale, then...

Cupertino needs to have long lines of people queuing outside shops to buy the phone to create the illusion of interest in the lack-lustre product.

The iPhone 5 was greeted with a large yawn from the normally faithful tech press which sees it as behind Samsung and other smartphones.

The whole pre-orders sell out is just bizarre. As the Sydney Morning Herald points out, Apple gets two stories out of the supply fiasco - 'pre-orders sellout' and 'queues around the block on launch day'.

Aussie journalist Matthew Powell said Apple CEO Tim Cook was one of the smartest operations guys in the business so "would have known exactly how many units were required and where they needed to be allocated".

In other words, it is all a game. To make matters worse Apple has a nack of making sure that its pre-order system is slower than the queue.

Powell said he would never pre-order again after he ordered an iPad 2 that was supposed to be delivered on launch day but took three weeks to arrive.

Apple actually wants to sell 6 million or more units globally by the end of its first weekend and 58 million by the end of the year.

Not only does the phone do less than its rivals, most of the functions which the iPhone 5 actually has are not available outside the US. So one would have to be a pretty daft Brit to actually queue for a phone which does half of what it says on the tin.

Iain McDonald, founder of digital marketing agency Amnesia, said that it's all part of the spectacle that Apple loves to create around its products.

It was an old marketing trick first used by nightclub owners who make people queue up outside even though the club inside is half empty.

He said that Apple's queues outside at launch has has become part of the company's brand. If there were no lines, that could be considered a failure to launch and may have a huge impact on subsequent sales.

http://news.techeye.net/mobile/apple...arketing-stops
Stefan Mileschin is offline   Reply With Quote
Reply


Similar Threads
Thread Thread Starter Forum Replies Last Post
Apple pulls privacy app from its store Stefan Mileschin WebNews 0 23rd July 2012 08:17
Judge Koh stops US sales of Galaxy Tab 10.1 Stefan Mileschin WebNews 0 27th June 2012 12:06
Sweden may also investigate Apple over iPad 4G/LTE marketing Stefan Mileschin WebNews 0 29th March 2012 09:14
Apple spends more on marketing than R&D Stefan Mileschin WebNews 0 22nd March 2012 07:28
Voyager 2 stops making sense jmke WebNews 0 7th May 2010 18:17
Billboard porn stops Moscow traffic jmke WebNews 0 16th January 2010 00:12
Intel stops making G1 SSDs jmke WebNews 0 11th December 2009 13:24
AMD stops production of Socket 939 Opterons jmke WebNews 3 10th December 2005 18:46

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off


All times are GMT +1. The time now is 18:13.


Powered by vBulletin® - Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO