It appears you have not yet registered with our community. To register please click here...

Go Back [M] > Madshrimps > WebNews
Apple kills off part of its reality distortion field Apple kills off part of its reality distortion field
FAQ Members List Calendar Search Today's Posts Mark Forums Read

Apple kills off part of its reality distortion field
Thread Tools
Old 27th June 2012, 08:01   #1
[M] Reviewer
Stefan Mileschin's Avatar
Join Date: May 2010
Location: Romania
Posts: 144,333
Stefan Mileschin Freshly Registered
Default Apple kills off part of its reality distortion field

For years Apple spun a myth that its machines were immune to the viruses that plagued PCs and touted that it was because of superior operating system design.

While only Apple fanboys seriously believed it, the claim was made by Apple's marketing, even after iOS was regularly turned over at hacking events.

Apple was able to get away with it because its operating system was such a small player that virus writers could not be bothered writing code to take it down. That was before the iPhone and the iPad became more widespread and iOS became a viable target.

Security company Sophos noticed a change in Apple's marketing this week. On Apple's website a statement that its Mac computers were "completely immune to viruses" has been replaced with: "It's built to be safe".

This is a bit like changing the bible to say that the world was created by a big bang and humanity evolved from a single simple cell organism. It might be completely true, but will still cause ructions among the faithful.

With Apple refusing to comment further, the International Business Times asked Andy Hertzfeld, a former Apple engineer currently with Google what the change was all about.

He said that Jobs' reality distortion field was "a confounding melange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand".

Hertzfeld added that spin played a big role in Apple's marketing strategy, but Apple has little to stand on by calling its Macs completely watertight when they were not.

The Flashback trojan killed off all illusions that the Macs were secure and could even create a false Apple-signed Java certificate, which tricked users into clicking the "Continue" button to let the trojan infect the host further.

Most of the problems were caused by Apple's arrogance. The company could not be bothered updating its Java security patches. It probably believed its own spin, which is completely fatal, but will probably not happen again. Microsoft learned the hard way that security is not something you can be light about, or a subject for faith.
Stefan Mileschin is offline   Reply With Quote

Similar Threads
Thread Thread Starter Forum Replies Last Post
Apple faces financial reality check Stefan Mileschin WebNews 0 20th April 2012 06:28
Tim Cook Hints Apple Will Part With Some Cash Stefan Mileschin WebNews 0 27th February 2012 07:54
Apple Kills White MacBook, Ends Distribution to Educational Institutions Stefan Mileschin WebNews 0 13th February 2012 08:31
MSI European Overclocking Challenge 2008 ~ Report from the OC Field jmke Articles & Howto's 10 5th September 2008 17:11
[M] MSI European Overclocking Challenge 2008 ~ Report from the OC Field jmke WebNews 1 28th August 2008 12:16
Real-World Firefox 3 Memory Usage Leads the Field jmke WebNews 1 25th June 2008 15:49
Ars takes a field trip: the Creation Museum jmke WebNews 1 8th June 2007 11:37
ATI SB460 preps the field for SB600 jmke WebNews 0 28th February 2006 12:53
iPod Kills RIO, Microsoft Kills iPod Sidney WebNews 0 2nd September 2005 15:23

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are Off

All times are GMT +1. The time now is 12:11.

Powered by vBulletin® - Copyright ©2000 - 2023, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO