| Thread Tools |
4th December 2013, 07:26 | #1 |
[M] Reviewer Join Date: May 2010 Location: Romania
Posts: 148,440
| Apple grows like Topsy The fruit themed purveyor of gadgets to the wealthy, known as Apple, has bought social media search and analytics startup Topsy. The move has surprised the tame Apple press who had no idea that that Jobs’ Mob was interested in social notworking. According to Reuters the company is “hardware focused” and seems to have forgotten all its fulsome praise of the iOS. However now that Apple has bought the outfit, Reuters suddenly thinks that there are lots of reasons why the deal makes sense. “The California gadget maker has been increasingly making it easier for people to share photos, videos and news through its devices and directly to social networks such as Facebook and Twitter,” Reuters advertised. But Reuters was also troubled as to why Apple would not say why it bought the company. Topsy makes its dosh analysing Twitter data and providing insights into current sentiment on a variety of topics. It appears that Apple paid $200 million. So far Apple's only moves into social media involved Ping, which is a music-cantered social sharing network. Ping ponged and was shut down. However it seems that Apple wants Topsy so it can tell what its customers are doing and want to buy. It could be used, for example to serve up apps to customers based on an in depth knowledge of their personal data. http://news.techeye.net/business/apple-grows-like-topsy |
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Dell squeezes suppliers as PC pressure grows | Stefan Mileschin | WebNews | 0 | 15th March 2013 06:33 |
Microsoft Grows Surface Family | Stefan Mileschin | WebNews | 0 | 24th January 2013 06:37 |
Microsoft Grows Surface Family | Stefan Mileschin | WebNews | 0 | 23rd January 2013 07:27 |
Panasonic grows its Lumix and Camcorder line | Stefan Mileschin | WebNews | 0 | 9th January 2013 11:09 |
The World goes Topsy-Turvy: Foxconn factory in America? | Stefan Mileschin | WebNews | 0 | 12th November 2012 07:52 |
ICS now on one in five Android devices, Jelly Bean grows to 1.2 percent | Stefan Mileschin | WebNews | 0 | 7th September 2012 06:51 |
Fujifilm grows X-series mirrorless lineup with 16.3-megapixel X-E1 | Stefan Mileschin | WebNews | 0 | 6th September 2012 08:39 |
OCZ Grows Up, Signs Definitive Agreement to Acquire Indilinx | jmke | WebNews | 0 | 15th March 2011 14:21 |
3D Blu-ray & HDTV adoption grows slowly, but the future is bright | Shogun | WebNews | 0 | 6th September 2010 22:12 |
AMD grows very own Opteron chipsets | jmke | WebNews | 0 | 21st September 2009 21:21 |
Thread Tools | |
| |