Apple ads in 2008 cost $486 million
 

Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Apple’s successful “I’m a Mac, I’m a PC” campaign. Not only have the spots starring John Hodgman as the hapless “PC” helped eviscerate the image of Microsoft’s Vista operating system, they forced Microsoft to order a defensive buy — estimated at $300 million by, of course, Apple — aimed at rehabilitating its roundly criticized OS.

http://industry.bnet.com/technology/...dget-revealed/